Do you use key performance indicators (KPIs) to track your business’s digital advertising performance? KPIs are necessary to include in...

College degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing...

The typical social media user spends 147 minutes on social media each day, and that number increases each year. Coupled with the amount...

The rise of influencer marketing and social media as a whole, has made it easier than ever for brands to connect with their customers—but...

Social media influencers are one of the hottest marketing tactics for businesses today. They have amazing reach, humanize your products...

With over 2 billion users, Instagram is a goldmine for marketing your business. After all, Instagram is used by 44% of individuals to...